Independence Day is a holiday marked by bright lights, brilliant colors, and booming sounds — larger than life displays that celebrate the way earning our freedom gave us the ability to evolve, mature, and grow.
As an advisor, your ability to grow depends on your client relationships. And the strength of those relationships goes far beyond your responsibility as a fiduciary, to put their financial interests first.
Yes, you’re responsible for the health of your clients’ portfolios. But in order to build the kinds of client relationships that empower your firm’s growth, you’re also responsible for the health of your clients themselves; namely, earning their trust and fostering their peace-of-mind.
Let’s say you don’t know anything about cars, yet you routinely hand yours over to a mechanic for oil changes, inspections, and repairs. If that mechanic earns your trust — by both taking care of your car and taking the time to explain to you their process, recommendations, and price points — it’s likely you’ll recommend them to a friend.
The same is true for clients of financial advisors. If your clients trust you to take care of their investments, they’ll reward you with referrals, which will help your business to grow.
But building any solid relationship takes time. And according to Cerulli, most advisors don’t have it: they spend 20% of their work week on back office and administrative tasks, and nearly 20% on investment management tasks, including due diligence and research.
Imagine what you could do with all that time.
The Freedom to Grow
There’s a reason TAMPs — Turnkey Asset Management Programs — are rapidly growing in popularity, to the tune of a projected 4.5 million clients by the end of 2019.
By combining comprehensive investment resources with a robust, intuitive technology stack, TAMPs relieve advisors of their most tedious, time-consuming back-end tasks, giving them the freedom to focus on improving client relationships.
What’s more, TAMPs help advisors differentiate themselves from the standard investment product selection, asset allocation, and rebalancing offerings. To stand out in a commoditized industry, advisors need access to sophisticated investment strategies and diversification techniques that are not only designed to protect client portfolios from a dynamic market, but also protect their peace of mind.
How to Choose the Right TAMP
Working with a TAMP can be your strongest ally on the road to stronger client relationships, greater asset management, and faster growth. But in order to reap those benefits, it’s important to know what to look for during your selection process:
- Robust back-office technology to scale and grow with your business
- Vetted third-party money managers to help you easily deliver tailored investment options to each client
- Flexible investment options to help you serve a wide range of clients, including HNW investors
- Custom branding capabilities to offer a seamless experience to your clients
- Service and support to ensure that your needs and the needs of both your clients and your staff are met
Learn the critical factors necessary to choosing the right TAMP partner for your advisory firm—and gain the freedom you need to grow your business and strengthen client relationships. Download our whitepaper here.